Creative design with purpose.
Interaction designer working across brand, product and systems — where craft meets intention.
Hi, I’m Amelia. I bring beauty and clarity to a world of complexity.
Hi, I’m Amelia. I bring beauty and clarity to a world of complexity.
I’m a multi-disciplinary designer translating intricate systems into experiences that feel intuitive and human. My practice bridges analytical thinking with visual craft, finding structure in ambiguity and precision in the spaces between.
I approach every engagement with the same rigour — keeping people at the centre and ensuring every detail earns its place.
Outside the studio, I take the same instinct for reading space and moving with purpose to the netball court, competing at a high level.
Senior Designer at Deloitte Digital since 2019, embedded across Australia’s leading organisations in finance, energy, retail and government. Six years spanning design systems, brand and complex product UI.
Tools
2022–Now
Senior Designer
Deloitte Digital
Leading end-to-end product, CX, UX and UI design. Encompassing visual strategy, art direction, interaction design, design systems and prototyping, with active involvement at every stage from discovery and user research through to testing and build handoff. Grounded in a clear understanding of customer needs, with insight and testing used to validate and refine throughout. Key engagements include NAB, UniSuper, Vanguard, Airservices Australia, Racing.com and Prudential.
2020–2022
Junior Designer
Deloitte Digital
Contributed to product, platform and brand design across a range of client engagements. Work spanned UI design, brand identity, typography and visual systems, from early-stage discovery and research through to concepting, production and delivery. Key engagements included Victorian Racing Club, Australian Digital Health Agency, Department of Transport, Origin Energy, Dodo, Zespri and Australian Financial Review.
2019–2020
Analyst
Deloitte Digital
Joined the design practice within Deloitte Digital, contributing to client engagements and building foundational skills across digital product design and delivery. Mapped stakeholder needs, interpreted customer behaviour and translated business requirements into clear design inputs, developing the commercial awareness and logical rigour that continue to underpin every design decision.
2016–2018
Bachelor of Commerce
University of Melbourne
Foundation across commerce and analytics, informing an approach grounded in systems thinking and structured problem solving.
Open to freelance, full-time, and interesting collaborations.
amelia.lai@outlook.com